When I think of Valentine’s Day the colour red paints my mind. Romance, hearts, love. Colour is an important part of design; brand in particular. Brand, such a broad term, but can be catagorize into business visual touch points – your logo, print media and, of course, the web. Even though I’ve explored this subject in depth, each time I’m putting together or revamping a brand I’ll question the colour, what’s it’s purpose and what type of emotion may it evoke in people.
Blue is a trusted colour and overpowers business on the webs world stage (see colourlovers.com/business article) and image below. Black represents stability and strength, red is attention grabbing etc… for more insight view Color Psychology and Marketing, Color Psychology & Do Different Colours affect your mood?
Colour should never be under estimated.
A colours emotional impact should definitely be embraced if you want to create a certain feel to your brand and lasting impression. For example purple, black, gold or silver usually represent quality & hungry colours of yellow & red are widely used in fast food restaurants (the world most successful small business, McDonalds, got it right).
Here’s a couple of colours I relate certain qualities and situations.
Black. A wardrobe stable in business and evening attire… especially on a non skinny day:)
I always design a logo in black first. If a logo looks great in it’s most simplistic form (black & white, large or tiny) you have something special.
In oil painting, I avoid ivory black (basically because a school teacher told me too), for if not used carefully it can overpower a painting (and it’s slow to dry)… I like this articles take on it.
Pink. A feminine favourite of mine. The memories, calmness and free spirit of childhood… summer pastel pink dresses and ribbons, crisp bed linen sheets, fairy floss and as a women girly lip gloss, japanese & indian blossoms or roses, perfumes, cupcakes…